The sky's the limit

Boost your idea with rocket power with The Code Co

We're an entrepreneurial bunch at The Code Co

We're constantly coming up with our own ideas and innovations, as you can see from our projects page. We carry this inventive and pioneering spirit into all of the projects we undertake on behalf of our clients.

We're masters at using the Lean Startup methodology to test market size and anticipation of an idea and use it for all our own projects in order to accelerate growth or fail fast.

If you have a startup idea of your own, we can help you conceptualise, test and execute that idea and turn it into a success.

What is Lean Startup?

Lean Startup is a methodology to remove as much risk as possible when starting a new business venture. The premise is to identify your riskiest assumptions regarding the venture and test them with a Minimum Viable Product.

The Minimum Viable Product (MVP) is your product or proposal stripped down to its most basic form, with just enough meat for you to engage with your potential customers, gain their feedback and test your assumption. Should everything be successful you then move on to your next riskiest assumption, add a little meat, gain more feedback and repeat again and again until you have brought your fully formed product to market.

Born out of the early days of the startup culture in California two decades ago, Lean Startup builds on the work of Stanford University professor Steve Blank before being nicely wrapped up in Eric Reis' book. Lean Startup has helped companies like Groupon, Dropbox and Zappos to become billion dollar companies and is now in use by big corporations looking to bring new and innovative products to their customers.

The Build - Measure - Learn Feedback Loop

The Build - Measure - Learn feedback loop is the embodiment of all the principles of Lean Startup. Designed specifically to allow you to gain feedback on your Minimum Viable Product from your potential customers as quickly as possible, it leads to a feedback led approach to creating products and services and makes you go out and find potential customers from day one.

This flies in the face of the traditional approach to bringing products and services to market; to spend several months or even years in the dark refining and perfecting the product, spend even more time trying to work out how to market your product and find your customers, only to then discover that they don't like half the features anyway.

Whilst talking to potential customers with a stripped down version of your product may seem scary, in practice it works well to force you to focus on only the features that your customers want and will make the product sell.

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